Business and Investment sidenote

The change in the economic scenario in our country has rendered foreign trade as a lucrative profession. India has developed an extensive export promotion system and several promotion bodies and export related services have been set up. The Government has set up a number of systems and incentives to promote foreign trade in India e.g. tax incentives, foreign exchange rules etc.

The country’s exports have been rising substantially during the last few years. This has been the thrust of our economic policies. With scene pointing towards improvement and development every day, foreign trade as a recognized profession has come of age. (more…)

When small, newly emerging companies start looking at buying booth space at trade shows, they inevitably consider the option of buying or renting displays. As with any endeavor, there are pros and cons for both and what a business decides to do will largely depend on their needs.

The first thing a new company has to consider is its size and what it can reasonable afford in this regard.

For example, if you are a two man operation that has just begun showing a moderate profit; spending a ton of money on a huge trade show display would be foolhardy. In such a case, rental may be the best and wisest option.

To put it in perspective, here are a few things you should look at when trying to figure out the feasibility of buying versus renting a trade show display.

1. How often will I use this display — if you plan to be a frequent participant at a particular trade show then buying the exhibit would be a smart move. However, if it is a one time deal, then buying the display won’t make sense, as the cost of purchasing the showcase far exceeds the cost of renting it for a few days.

2. Advertising and marketing budget – many businesses have an annual allotment of funds that is set aside for marketing. Keeping this in mind, one should evaluate how buying the display would be beneficial in the long term. Certain types of businesses fare much better in a trade show atmosphere than others making the purchase worthwhile. Assess how the purchase of a trade show display would help your company in the end.

3. Other trade show considerations – funds are limited within a smaller company, which is why money will have to be distributed so that it is applied into more than one area. If most of it goes towards the purchase of the display booth, you’ll have very little left for what will go inside of it.

4. Upkeep and storage — buying a booth display means having it keep it somewhere. You can opt to store in your garage but there is always the chance the thing can get mangled between shows. When you rent, you don’t have to worry over such things, in fact, many trade show officials take care of putting the display up and taking it down at no extra cost.

5. Expansion and changes can be easily made — when you buy tradeshow displays very little can be done to upgrade it without tremendous cost. On the flipside, renting affords a business the opportunity to make changes if necessary. These changes can encompass anything, from making your showcase even larger to adding new and appealing attractions to the booth itself. Either way, you really don’t want to be restricted when it comes to making your display the best it can possibly be.

Really, the skies the limit when one opts to rent as opposed to buy a trade show display. When it comes to marketing, a new business should have to the ability to be progressive and explore new and interesting concepts.

Now, there are some who argue that a bought display allows them to commit to one recognizable idea that people will begin to remember. Although a valid argument, one could point out that even major, well known product icons had to be overhauled as time went on. As society changes, so does its tastes in the things that it likes aesthetically and idealistically.

A company that doesn’t keep this in mind is quickly left behind.

In the end, renting a tradeshow booth is the smartest choice for any fledgling company. Renting not only gives such a company the ability to start small and expand, it helps them meet the ever changing needs of the buying public so that they maintain a foothold in their niche market for years to come.

Creating a successful business trade show involves many moving parts in order for a flawless event to be created and managed. Events companies in Dubai are there to help facilitate these processes in one of the most popular destinations currently in the world. Trade shows offer the ability for the participants to gain new business and to build even stronger relationships with their current customers or clients. But, if you have ever worked behind the scenes in a trade show, you can fully appreciate the amount of work that is required to make the event go smoothly for all parties involved.

For a trade show, events management companies work to sell booth space, to organize the floor lay out, to organize sponsors, to organize the actual events for each day of the show, to manage food for the participants as well as concessions for the guests, any training that will occur for participants during the show and many other details. An events management company is also responsible for publicizing the show that it is well attended. Promotions can include trade publications, local magazines or newspapers, signage, a media room and on site interviewing, all which will facilitate a more successful outcome for the businesses who have paid to be a part of the event.

Trade shows are popular all over the world, but especially in Dubai currently as the world’s media continues to place attention upon the growing tourist and business destination. If you are considering participating in a show such as this, make sure that you choose a well organized show that will maximize the financial contribution required to be a participant. You will need to ask a lot of questions from the organizing company and put together a plan for your specific company that will allow you to gain the maximum amount of exposure, and ultimately the maximum amount of revenue from the event.

If you are considering organizing and hosting a trade show for a particular industry, it is highly advised that you hire an events management company that is familiar with the process of hosting events in Dubai. You will need to start planning well over a year in advance to allow for the booking of facilities, the arrangement of the participants, and all of the other details that will be involved. This is a process that will require an entire team of professionals to coordinate.

The costs associated for hiring an events company in Dubai will be well worth the outcome that you will produce. If you have not personally hosted an event such as this in the past, having a team of professionals on your side will make the entire process go much more smoothly. Not all events companies in Dubai will have prior experience with trade shows. It is important that you interview several companies and inquire as to their specific experience in this area prior to making your personal selection.